5-8 February 2014, Amsterdam

Friday, February 7


The Executioner's Tale

Friday 14:00 Gashouder #GH

Ideas are cheap. Execution is everything.

Christina has spent her career attacking impossible tasks: at Yahoo, taking on the giant Google at search; at Linkedin, bringing people to participate daily at a site about resumes; at MySpace, reinventing the profile; at Zynga, building a social network for play. Some succeeded some did not. All had one thing in common: large groups of people all working toward a single goal. Lean can tell you what to build and Agile tells you how to build it--but neither tell you how to build it as a team. How do you build consensus? How do you inspire outlandish dreams? How do you create accountability in teams? Christina will share her toolkit for clarity and commitment. She has been refining this process with the start-ups she advises and invests in, and now it's ready to ship. You know about mission statements, but what about OKRs? Predictive roadmaps? Do you have a cadence for celebration? Come to this talk, and learn how to ship as a crew.

Christina Wodtke

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Christina Wodtke

About Christina: Christina Wodtke is coaching, advising, teaching and consulting, with the singular goal of bringing great products into the world. As well, she is working on her new book, The Executioner's Tale (working title) about using OKRS (objectives and Key results), predictive roadmaps, and a cadence of celebrations to build higher performance teams.

Most recently she led the creation of a social network/gaming platform as a General Manager of at Zynga, she was General Manager of Social at Myspace, Principal Product Manager at Linkedin and Sr Director of Design at Yahoo back when yahoo was pretty neat.

As well, she likes founding things: she founded a startup where she developed the collaborative blogging tool PublicSquare, Boxes and Arrows, an online magazine of design, and co-founded the Information Architecture Institute. She may found again.

Along the way she wrote the bestselling Information Architecture: Blueprints for the Web, and has spoken on the topic of the human experience in information spaces at conferences worldwide. She writes still at