5-8 February 2014, Amsterdam

Friday, February 7


The Shift: UX Designers as Business Consultants

Friday 16:00 Transformatorhuis #TH

UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.

Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.

This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.

This talk will cover exactly these extra skills that are required to make this strategic jump: understanding the business needs, educating the client, understanding the hidden request, managing the various party involved in a project, defining the right process, understanding the internal impact and more.

Davide Casali

United Kingdom LinkedIn
Davide Casali

About Davide: Davide Casali is an user experience director and startup advisor with a hybrid background in design, psychology and technology. 

Believing as Leonardo DaVinci reportedly said that “Simplicity is the ultimate sophistication”, he is specialised in social experience design, behaviour change and motivation applied to interactive and social systems.

During his 11+ years of professional experience he led the design of consumer and enterprise services for more than 2 million users worldwide in different markets, industries and countries. He worked with Nokia, Mastercard, Red Bull, Ferrari, Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Vodafone, Telecom Italia, Benetton and more.

His designs won the Aretê Award, eCommerce Award for Innovation in Delivery, Samsung GOLD Prize and got listed in the ADI Design Index 2010, the selection for the Compasso D'Oro.

He is an internationally recognized speaker and lecturer (IxDA, LIFT, Creative Mornings, General Assembly, Social Business Summit, Social Media Week, Frontiers of Interaction).