5-8 February 2014, Amsterdam

Friday, February 7


Evangelizing and Designing Voice User Interface: Adopting VUI in a GUI world

Friday 11:45 Westerliefde #WL
By Stephen Gay and Susan Hura

Evangelizing and designing voice user interface in an organization with a long GUI-only history.

Apple’s Siri and Google Now have ignited consumers’ interest in voice user interface (VUI) by delivering valuable and delightful customer experiences. Innovative companies can leverage VUI solutions to create a competitive advantage. But how do you drive the adoption of VUI in an organization with a long GUI-only history? We'll share the frameworks we used to evangelize VUI, offer key insights and design principles to help you start your own grassroots VUI movement, and provide best practices and a VUI brainstorming canvas.

The session will include:

  • Share a “human centric” story about the ups and downs of evangelizing VUI
  • Share in-house developed VUI prototypes and great external examples

Participants will walk away with:

  • 4 VUI behavior themes
  • 4 VUI opportunities (for future brainstorming using VUI canvas)
  • 5 key strategies to evangelize VUI
  • 5 VUI design principles for the creative process

Stephen Gay

United States LinkedIn
Stephen Gay

About Stephen: Stephen Gay is a design strategist and innovation catalyst at Intuit where he leads business teams through the early phases of design thinking and identifies new opportunities for mobile and platform products. A consultant with over 15 years experience in user centered design at companies like Motorola, Sapient, and HannaHodge, he believes deep customer empathy and rapid experimentation are critical to sparking delightful products. His current focus is redesigning mobile, social, and global Intuit products.

Susan Hura

United States LinkedIn
Susan Hura