5-8 February 2014, Amsterdam

Friday, February 7


On earning respect and doing what we love

Friday 16:00 Westerliefde #WL

Our career and our professional relationships are a design problem that we can solve with a design process.

How can we designers get the professional respect we want? This talk explores several topics and models that can help not only you, but the design community as well, along the way.

  • Bruce Tognazzini's "It's time we got respect": the spark that started IxDA.
  • The respect ladder and its levels: Professionalism, leadership and entrepreneurship.


  • Characteristics of a profession
  • The Triple Constraint
  • Getting a superior's approval vs. fulfilling a commitment
  • Anatomy of a commitment
  • Responsibility and the art of saying "no"
  • Effective communication
  • Effective time management
  • A professional design process


  • Keeping problems out of the relationship
  • Being respectful and effective: the factual channel
  • The Pygmalion effect
  • Dealing with Difficult People


  • Establishing a vision
  • Management styles
  • A full action cycle with clients and markets
  • Listening to our client's dissatisfactions: What do we do that bothers people we work with?

Designing our career and our relationships:

  • Our career and and our life as a design problem
  • Individual efforts and collective efforts
  • What conversations do we need to have between us?

Santiago Bustelo

Argentina LinkedIn
Santiago Bustelo

About Santiago: - Design Director, Kambrica

  • Latin America Regional Coordinator, IxDA
  • Local Leader, IxDA Buenos Aires

Santiago had his first contact with interaction design in 1997 – designing business simulations. Since then, he has participated in design and development projects for Argentina, Chile, Spain, the United States and England.

Santiago holds a degree in graphic design from the University of Buenos Aires, where he has also taught. He has given presentations and workshops on Usability, Interaction Design and User Centered Design since 2001.

He is the IxDA Latin America Regional Coordinator, coordinator of the Buenos Aires IxDA local group, and currently serves as Design Director at Kambrica, a UX consultancy based on Buenos Aires.