5-8 February 2014, Amsterdam

Thursday, February 6

Pitching Ideas: How to sell your ideas to other people?

Thursday 14:45 Transformatorhuis #TH

Learn how to convince others of your UX ideas by understanding them.

Learn how to convince others of your UX ideas by understanding them.

We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!

Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.

In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

Jeroen van Geel

Netherlands LinkedIn
Jeroen van Geel

About Jeroen: Jeroen van Geel is the interaction director and partner at the brand new strategic design studio Oak & Morrow. He has many years of experience in the field as an interaction designer, strategist and agile scrum master. Jeroen is an international speaker and writer on the field of interaction design and has a great interest in the world of product personality. He has pushed forward many design projects, ranging from the award winning products and services for Dutch public transport authority 9292 to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.