Interaction14

5-8 February 2014, Amsterdam

Wednesday, February 5

Field Trip Utrecht

Sold out

Wednesday 09:30 Utrecht, Full day event

Field trip to Dutch Game Garden, Mirabeau, Rabobank Nederland, Rietveld Schröder House, and brewery Maximus.

Dutch Game Garden

Dutch Game Garden is a non-profit organisation supporting starting game developers in the Netherlands. They provide studio space, incubation, events, advice and matchmaking. Their target audience consists of students, start-ups and established game companies.

Mirabeau

Mirabeau is a leading full-service internet agency in the Netherlands. With approximately 300 professionals — working in multidisciplinary teams — they realize websites and online applications.

Rietveld Schröder House

It should come as no surprise that the Rietveld Schröder House has a place on the UNESCO World Heritage List. This architectural masterpiece, based on the ideals of De Stijl, is unrivalled both within and outside the oeuvre of the Utrecht architect and designer Gerrit Rietveld (1888-1964).

Rietveld Schröder House

Rietveld designed the house in 1924, commissioned by the eccentric Truus Schröder. It was his first design for an entire home, but also an extravagant experiment. Building on his own designs and De Stijl principles, he created a house on the edge of the city as a three-dimensional, asymmetrical composition.

Rabobank Nederland

Rabobank was founded as a cooperative over 100 years ago by enterprising rural people, who had virtually no access to the capital market. Since then, Rabobank has grown into an international financial service provider with a wide range of products and services, but with the same values at the heart of its banking activities.

Their user experience center is one of the best equipped in Europe. This center allows Rabobank to conduct in-depth interviews, client panels, usability research, eye tracking, workshops, concept development research, and co-creation.

Brewery Maximus

Maximus is a young and ambitious brewery in the middle of the Netherlands. Their beers were intially brewed in other breweries, since 2012 in their own brewery plant.

Brewery Maximus

Their Pandora, Brutus, Highhops, Saison, Stout 6 & 8 and Buck beers are tasty and surprising with every sip. The entire brewing unit can be admired from their tasting room.

Schedule

08:45 – 09:45Bus transfer Amsterdam - Utrecht
09:45 – 10:45Dutch Game Garden
11:00 – 12:00Mirabeau
12:00 – 12:45Lunch, kindly offered to you by Mirabeau
13:30 – 14:30Rabobank Nederland
14:45 – 15:45Rietveld Schröder House
16:00 – 17:00Brewery Maximus
17:00 – 18:00Bus transfer Utrecht — Amsterdam

The schedule is subject to change.

Costs

€ 65
Tickets include transport, lunch, a guided museum tour and a few beers.
This trip will have a maximum of 12 participants.

Field Trip Delft

Sold out

Wednesday 09:30 Delft, Full day event

Field trip to TU Delft ID-StudioLab, Fabrique, Royal Delft earthenware factory, Exact Software, and brewery De Koperen Kat.

TU Delft ID-StudioLab

ID-StudioLab is a design research community. Their work is experience-centered and design-driven. They regard design as primarily aimed at improving the user experience as a whole, and technology and research as valuable means to that end.

TU Delft ID-StudioLab

Their research and education is aimed at developing knowledge and skills that help designers pursue these aims in design. Key elements are understanding people (users, designers, and others) and creative design skills (idea generation, prototyping).

Fabrique

Fabrique, a leading design agency in the Netherlands, designs and develops a wide range of products and resources. The way in which a brand communicates forms the basis of their approach: how it feels, how it works, how it sounds, how it clicks.

Royal Delft

Royal Delft

The Koninklijke Porceleyne Fles is the only remaining factory of ± 32 earthenware factories that were established in Delft in the 17th century. The world famous Royal Delftware is still entirely hand-painted according to centuries-old tradition.

Exact Software

Exact is a leading global supplier of business software. Since the start 1984, their focus has shifted from supporting financial processes to providing a complete ERP offering for small and medium-sized businesses. Innovative solutions such as Exact Globe, Exact Synergy and Exact Online support over 100,000 customers in the daily management of their business.

Within Exact, User Experience (UX) design is a well embedded discipline. With specialized roles for interaction design, user research and visual design, user needs and wishes are translated into usable solutions that bring true added value.

Brewery De Koperen Kat

Approximately 90 years after the last Delft brewery closed its doors, Rolf Katte founded brewery 'The Copper Cat' to revive the city's rich brewing tradition.

Their specialty beers are named Blonde Anouk, Lindebier, Princebier, Balthasar, Lentebock, Herfstbock, and Brrr…

Schedule

08:30 – 09:30Bus transfer Amsterdam - Delft
09:30 – 10:45TU Delft ID-StudioLab
11:00 – 12:00Fabrique
12:00 – 12:45Lunch, kindly offered to you by Fabrique
13:00 – 14:30Royal Delft
14:45 – 15:45Exact Software
16:00 – 17:00Brewery De Koperen Kat
17:10 – 18:00Bus transfer Delft – Amsterdam

The schedule is subject to change.

Costs

€ 65
Tickets include transport, lunch, a guided museum tour and a few beers.
This trip will have a minimum of 16, and a maximum of 24 participants.